蒙太奇指南.pptVIP

Contents 3M Brand Identity System Overview Benefits of the 3M Brand Identity System Pre-Design Inputs 3M Montage Design Overview 3M Montage Design Elements Extending the Montage Examples Gallery Checklist for Success Resources and Contacts 3M Brand Identity System Overview Corporate Focus Consistent placement of the 3M Red logo on a white background and specific typography are the core elements defining the 3M brand. Benefits of the 3M Brand Identity System Company-wide consistency and alignment Global recognition Builds business faster and more efficiently Flexibility Resources spent on messaging, appropriate imagery and extended marketing tactics Pre-Design Inputs 3M Montage Design Overview Criteria for 3M Montage designs: One main point of visual focus Imagery is relevant and supports the message Single harmonious color scheme Overlapping shapes break out of the horizontal plane Specific placement of typography Two-part message is concise and memorable Solutions create a visual narrative that supports the 3M Brand Promise 3M Montage Design Elements Grid All 3M Montage designs are built using a grid. The grid enables the composition of the 3M Montage to maintain the appropriate proportion and structure. This example shows a grid for an 8.5” x 11” literature cover. The montage field area is optically centered just above the center of the page with somewhat less white space above and a bit more white space below. Electronic design templates are available on the 3M Brand Identity Web site. Grid All 3M Montage designs are built using a grid. Shapes Images and colored shapes break into and out of the horizontal plane in unexpected ways to create interesting compositions. Shapes are aligned with the grid for consistent proportion. Every montage can have its own unique shape. Shapes Large, Medium, Small Arrange large, medium and small shapes to create an asymmetrical composition that emphasizes one main image or point of focus. Shapes Shapes overlap and en