B2C电商平台的用户体验评价.pdfVIP

第 20 卷 第 1 期 工 业 工 程 Vol. 20 No. 1 2017 年 1 月 Industrial Engineering Journal January 2017 doi: 10.3969/j.issn.1007-7375.e16-4210 B2C 电商平台的用户体验评价 1 2 1 欧阳峰，冯宝莹，曾 靖 (1.汕头大学 商学院，广东汕头 515063；2.暨南大学 管理学院，广东广州 510632) 摘要: 运用粗糙集属性约简算法对电商平台用户体验评价指标进行初始筛选，采用粗糙集理论得到各个评价指标的 评价权重，再通过构建基于灰色关联分析的评价模型进行实证分析，结果显示本文方法具有可行性，有助于提高用 户体验综合评价的准确性，并对电商平台企业提升用户体验实际工作具有参考意义。 关键词: 用户体验；电商平台；网络零售；综合评价；灰色关联分析 中图分类号: TB18 文献标志码: A 文章编号: 1007-7375(2017)01-0099-08 User Experience Evaluation of Electronic Commerce Platform 1 2 1 OUYANG Feng , FENG Baoying , ZENG Jing (1. School of Business, Shantou University, Shantou 515063, China; 2. Management School, Jinan University, Guangzhou 510632, China) Abstract: The attribute reduction algorithm of rough set is first applied to select initial indexes, the rough set theory used to attain their evaluation weights, and then the evaluation model built based on gray relational analysis to conduct an empirical analysis. The result proves the feasibility of applying the attribute reduction algorithm of rough set in establishing the evaluation index systemand the method proposed in this research can improve the accuracy of the com