大学媒介文化的内涵及其社会控制.pdfVIP

第23卷第1期 青岛科技大学学报 (社会科学版 ) Vol 23．NO．1 2007年3月 Journal of Qingdao University of Science and Techn0l。gy(s0cial Sciences) Mar．2o07 大学媒介文化的内涵及其社会控制 。 曹 胜 (青岛科技大学 政治与法律学院，山东青岛266061) 【摘 要】大学媒介文化是大学文化在大学师生员工乃至社会中移动、在时间上保存的载体，是大学文化的有 机组成部分，是大学文化传播的载体和主渠道。大学媒介文化包括印刷媒介、电子媒介和新媒介。印刷媒介容易 保存，便于大学师生随时随地翻阅；电子媒介的特点是速度快、时效性强，具有很强的现场感，亲切感人；新媒 介主要包括网络媒介，其特点是传播大学文化具有交互性、速度快、广泛性、开放性 对大学媒介文化进行有效 社会控制的主要措施是：加强高校媒介“把关人”队伍的建设和素质提升，坚持党性原则，占领网络教育阵地，加 强对受众的媒介研究。 【关键词】大学文化；媒介文化；文化传播 【中图分类号】G640 【文献标识码】A 【文章编号】1671—8372(2007)01—0073—05 The conception and control of university’S media culture CAOSheng (College of Politics and Law，Qindao Universitv of Science and Technology，Qingdao 26606 1，China) ． Abstract：The university media culture is the main bearer in the university culture broadcasted among the teachers and students as well as the society，and keep with the time，it is one of organic compositions in the university culture，as well as the main channe1．The university media culture includes printing，electronic and new media．The printing media is kept easily and read by the teachers and students everywhere and everytime．The electronic media’S feature is faster，effective，presentive and cordia1．The new media is mainly composed of the internet media，its feature is interactive，faster，extensive and open．The effective social control measure is taken to enhance the university media culture．Firstly，enhance the construction and quality of the university media’S gatekeepers，secondly insist on the principle of the party，thirdly，occupy the position of the internet