顶尖营销经理的七大品质(国外英文资料).docVIP

顶尖营销经理的七大品质(国外英文资料) For a marketing manager, the biggest and most challenging task is to get the sales team ready for the changing market. If you want to survive, you must constantly improve your work. Always remember the words good, better, best.. Never stop until good is better, better is best. If you think its an easy thing to be a marketing manager, look at the fact that these experienced marketing managers are looking back on what theyve learned, even if theyre a little bit too cool. Dave Anderson has something to say about the first sales team he led 13 years ago: Im very, very sorry now. I didnt know what I was doing.. Like many new managers, Anderson has been promoted to leadership positions with his sales capabilities, but he has no idea how to deal with relationships. So even though he lets sales reps take responsibility, he cant communicate what he expects them to do. He manages by coercion, not by motivation and inducement. Instead of directing and training his team, he left them, locked himself in the office, and immersed himself in the tedious administration. I can talk about business and make sales budgets, but when I go to lead a team, I feel scared. I cant teach anyone anything, he admits. I manage it through high-pressure control.. I dont know how people put up with me and work with me. At present, Anderson has a more profound understanding of marketing management. In fact, he wrote two books on the subject: marketing ahead of everyone and nonsense leadership.. And he is president of LearntoLead, a marketing and leadership training company in Altos, California, Los. Andersons experience has proved that being a top selling representative doesnt mean you can manage subordinates. Be masters of change For a marketing manager, the biggest and most challenging task is to get the entire sales team ready for the changing market. Every organization, Peter Drucker said, must be prepared to give up everything it does.. Great marketing managers are a major pa