商务英语阅读课件Unit1.ppt

Reading Skill Focus Reading Skill Focus Reading Skill Focus In 1999, gold rush entrepreneurship flourished and was fed by an abundance of funding. However, the times when anyone could get financed are over; investors are looking for well-structured, credible projects. Venture capital companies have to go through many proposals all competing for the same money: you miss out important details at your peril(see Box1). The objective should be to get an invitation to make a detailed preparation, which is the real selection process. 本段其实采取了总-分-总的写作方式。开头和结尾的这句都可以作为本段的主题句。风险投资人对商务计划的初次筛选其实是一个海选而不是精选的过程。 Projects that bet on capturing a small fraction of a huge market, which may in theory represent billions, are unlikely to fly. If this principle worked, we should all be selling tea in China. 这个段落的主题句不在段首，也不在段末，而是在段中：电子商务计划应当避免过多的行业描述而应围绕具体业务。然后围绕这一中心思想阐明了具体的原因。段中的主题句起到了承上启下的作用。 Comprehensive Reading 1、Competition for venture capital is fierce and investors look hard at web start-ups, making a good busniess plan essential. look hard at: 仔细端详，好好考虑，死死盯住某人 She looked hard at him as if he had made a serious mistake. 她死死盯住他，就 好像他犯了什么严重的错误。 You should look hard at the plan before sending it to the company. 在将这份计划提交至公司之前，你应当对其仔细考虑。 2、It may seem a time-consuming, even piainful, exercise, but the returns are worth the effort. time-consuming adj. 耗时的；旷日持久的 The task is very time-consuming. 这份工作很费时间。 Its just very time-consuming to get such a large quantiy of data. 获得如此大量的数据非常耗时。 补充词汇： energy-consuming 耗费精力的；money-consuming 耗费金钱的； heart-breaking 心碎的；heart-rending 荡气回肠的 worth 值...; 拥有价值...的财产;值得做... This house is worth a lot of money. 这栋房子值一大笔钱。 She is worth at least a million pounds. 她用于偶价值至少一百万英镑的财产。 短语： be worth doing ; It is worth ones while to do; be worthy of being done=be worthy to be done 值得做... The work is worth doing. 这份工作值得一做。 It is worth your while to spend time and effort on your business. =Your business is worthy of being spent time and effort. =