广告：利与弊.pptVIP

Read the passage and grasp its main language points. Learn to describe something objectively from its pros and cons. * * Unit 13(课文) Advertising: pros and cons  广告的利与弊 What kind of ads make you impressive in your daily life? Please give some examples. entertaining 给人娱乐的 informative 提供有益信息的 persuasive 有说服力的 costly 昂贵的 deceitful 欺诈的 instructive 有教育意义的 interesting 有趣的 attractive 吸引人的 tiresome 使人厌烦的 unbelievable 难以置信的 Enjoy your music, Enjoy your Sony! Just do it. 只管去做。 （耐克） Ad slogans(广告语) are used by various companies as an aid to the advertising, publicity, promotion and marketing of a vast variety of different products. Public service ads 4 3 2 soap shampoo toothpaste sunglasses 比白更白 为了神秘的一瞥 让你的秀发更有光泽 让你的肌肤如丝般柔滑 What do you think of the ad.? Is it true or false? Do you believe ads? Why or why not? stardust: 1.(大群小星)星团;宇宙尘 2. 幻觉;恍惚  Some ads tell the truth and some don’t. Advantages of ads: Disadvantages of ads: help you compare different products help you save money may make our cities and countryside look ugly may be confusing or misleading may lead you to buy something you don’t need Conclusion: A good ad should have attractive language and create a healthy image. Language points 1. advertising 整体的广告行动 advertisement 为达到广告目的所刊登的每一则广告 2. pros and cons 赞成与反对；正面和反面 3. aim at 瞄准，针对; 致力于，旨在 e.g. He aimed the gun at the enemy officer. 他用枪瞄准了敌军官。 I aim to be a lawyer.我要当个律师。 4. compare A with B 将A与B做比较 be compared with 与…相比较 e.g. Man‘s life is often compared to a candle. （…被喻为） 5. When prices are listed, you can go to the store with the lowest price. 被动语态：be +V-ed (过去分词)，表示主语是动作的承受者 He was interviewed by the local newspaper. (被动语态) Summary