论广告英语的语言特点论文.docVIP

　　论广告英语的语言特点论文 摘 要 广告，顾名思义就是广而告之。作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必须手段之一。本文通过对大量英语广告实例进行分析，并参照国外著名广告人Guy Cook等的理论，详细剖析了广告英语的语言特点。 广告在我们今天的社会几乎是无孔不入.freelitting information, advertisings role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has bee a must for social munication ent of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English, in the hope to help copye markets in their creating process. Noitting media in many forms: neagazine, TV, radio as ple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is stances, a study on the linguistic features of advertising English ents and stylistics, the precise balance of ined by the creative concept and the medium used, but the bination of images and akes up the language of advertising. The third chapter starts from the theories in syntax, lexicology,.freel the previous chapter third and explores the effect of the advertising English as a onest language could convey. By exposing the various techniques advertisers have employed in their ind consumers that advertising English is gradually attaining the negative and ambiguous role in guiding people to buy. Keyent could have summed up the charm of advertisement than ented. As he has said advertisement as a literary form is the most exciting, the most arduous literary form of all, and the most pregnant in curious possibilities. In his ment he asserted advertisement is a literary form and the copyind. But all in all, akes it unique? 1.1 History of Advertisement Advertisement emerged from the b of modity production and exchange. The condition for the existence of advertising is at least a segment of the population must live above the subsistence level. eane more and more important in the industrial mark