中小型珠宝企业创新服务模式研究.pdfVIP

Service Science and Management 服务科学和管理, 2017, 6(2), 77-82 Published Online March 2017 in Hans. /journal/ssem /10.12677/ssem.2017.62011 The Research of the Service Innovation Mode of Medium and Small-Sized Jewelry Enterprises Ni Yang, Ruikun Ma, Pulin Chen Guangdong University of Technology, Guangzhou Guangdong th th th Received: Mar. 6 , 2017; accepted: Mar. 24 , 2017; published: Mar. 27 , 2017 Abstract With the development of the economy and the change of market environment, the mode of service has become an essential method to form the differentiation and improve the competitive power for medium and small-sized jewelry enterprises. This paper aims at establishing the service inno- vation mode for the medium and small-sized jewelry enterprises in Guangdong province by inves- tigating the current situation of jewel industries and analyzing the gap between service that the enterprises provide and the service expectation from costumers, which will urge the medium and small-sized jewelry enterprises to make a steady progress under the competition attack and also offer a creative way to the medium and small-sized jewelry enterprises that are in the time of transforming and upgrading the jewelry industries in Guangdong province. Keywords Medium and Small-Sized Jewelry Enterprises, Gap Analysis, Service Innovation Mode 中小型珠宝企业创新服务模式研究 堃 杨 霓，马锐 ，陈溥林 广东工业大学，广东 广州 收稿日期：2017年3月6 日；录用日期：2017年3月24 日；发布日期：2017年3月27 日 摘 要 随着经济的发展和市场环境的变化，服务模式成为中小型珠宝企业形成差异化和提升竞争力的重要手段。 文章引用: 杨霓, 马锐堃, 陈溥林. 中小型珠宝企业创新服务模式研究[J]. 服务科学和管理, 2017, 6(2): 77-82. /10.12677/ssem.2017.62011 杨霓 等 本论文旨在通过了解珠宝企业的服务现状、消费者的服务需求，分析企业提供的服务与消费者的服务期 望之间的差距，构建广东省中小型珠宝企业的服务创新模式，促使中小型企业