2011091468张春婷外文翻译概要1.docVIP

本科毕业论文 外文文献及译文 文献、资料题目：Analysis of?WeChat?on Internet 文献、资料来源：September 20-21, 2012, Nanchang, China 文献、资料发表（出版）日期：2012 院 （部）： 商学院 专 业： 市场营销 班 级： 营销112 姓 名： 张春婷 学 号： 2011091468 指导教师： 孙博 翻译日期： 2015.06.14外文文献：　 Analysis of?WeChat?on Internet IT IS hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that I released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6.8 billion yuan ($1.1 billion) this year and 9.6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app. WeChat marketing is the enterprise innovation of marketing mode, flexible marketing forms and huge user group, as a new communication platform, will WeChat outbreak of unlimited potential, all walks of life can be through WeChat marketing promote enterprises brand value and profitability. With the continuous development of WeChat, its function is more and more powerful, WeChat marketing way of use will be more rich. Age in progress, in the development of science and technology, only know the enterprise of keeping pace with The Times, in the next WeChat marketing to earn a place in the war. WeChat is a mobile instant text and voice messaging communication service and has become an important social media platform in China. The objectives of this article are to examine the effects of psychological motivations (entertainment, sociality, and information) and trust on WeChat users’ attitudes and to assess the influence of users’ attitudes and their trust on positive word-of-mouth. This study represents one of the few that empirically investigates WeChat users’ motives, attitudes, trust, and their associated behavior. The research model was tested us