Li Ning - Anything is Possible(哈佛、清华经管MBA英文教学案例).pdfVIP

t 9-507-024 R E V : M A R C H 1 9 , 2 0 0 7 s o L U C W A T H I E U G A O W A N G M E D H A S A M A N T P Li Ning - Anything is Possible r In January 2006, CEO Zhang Zhiyong reflected on how he was about to characterize the most recent income statement of Li Ning, a leading sporting goods company in the People’s Republic of China (PRC). A quick look at the company’s financials (Exhibit 1), which revealed performance o consistent with its original goal of becoming the premier national sports good brand in the PRC, 1 would have corroborated his preferred expression: “reasonably outstanding results.” Zhang attributed Li Ning’s performance to a number of competitive advantages related to brand reputation, unique “value” positioning (balance of quality and price), extensive and efficient distribution, and dynamic corporate culture. y Zhang wanted to add the qualifier “reasonably” to suggest that Li Ning, in keepin