三只松鼠营销策略分析汇编.doc

三只松鼠营销策略分析 摘 要 现如今，全球经济发展已经进入了网络经济时代，互联网已遍布全球，人们的生活随着互联网的进入发生了翻天覆地的变化。国家出台“互联网＋”行动计划，促进电子商务、工业互联网和互联网金融（ITFIN）健康发展，引导互联网企业拓展市场Marketing strategy analysis of three squirrels Abstract Today, the global economy has entered the era of the Internet economy, Internet has been around the world, peoples lives as the Internet entered the earth-shaking changes. State promulgated the Internet + action plans to promote e-commerce, the Internet industry and Internet banking (ITFIN) healthy development, and guide enterprises to expand the Internet market, business model innovation, with the e-commerce network Send a rapidly up. Internet with its unique advantages and cohesion road, attracting a large number of traditional companies to alter their business model in network marketing. Today, Taobao has become Chinas first e-commerce platform, the paper relies on Taobao established electricity supplier brands - three squirrels, for example, to analyze the development of Internet marketing strategies and problems, and I hope todays Internet + e-commerce and traditional businesses under the context of e-commerce into the category of advice having meaningful reference. The in order to achieve the following goals: one is to understand Chinas current electricity supplier industry environment; but the understanding of three little squirrels can in many food brand chiefs deus ex; three is through case studies on the three squirrels company marketing, points out three squirrels company marketing problems, and put forward the corresponding development strategy and promote the sustainable development of the three squirrels; fourth, through the research not only points out that the success of the three squirrels, but also provides reference for other enterprises in the marketing. In this paper, through the analysis of three squirrels marketing environment, now the marketing situation, marketing problems existing in the marketing process and suggestions to solve the problem of a few unit thr