产品终端销售以什么形式为最佳(国外英文资料).docVIP

产品终端销售以什么形式为最佳 Nowadays, most retailers in our country use the same marketing theory, method and strategy to form a common mode of entering the market for commission. Entering the consignment to the terminal sales, it directly to consumers, this marketing model is constantly updated with the development of society and peoples consumption concept has gradually exposed its drawbacks, the rise of this model with the network marketing and manufacturers direct sales will be affected. To the home appliance industry, at present, Chinas home appliance sellers mainly Gome, Suning, five-star three retail giants, coupled with some large supermarkets and other department stores, can be described as many stores. And the form of sales they take is on the go. What is the approach to commission? That is, businesses run a shopping mall, manufacturers rent mall stalls. Merchants sell products for the manufacturers, and then obtain commission from the sale of goods, such as merchandise sales are not finished, and then returned to the factory as much as possible. In this form, the merchants do not have the risk of commodity unmarketable, overstock, purchasing funds, liquidity, warehousing, after-sales service and other risks, but at the same time, this form has lost more opportunities for profits. Case: losing many opportunities to gain benefits 2006 can be said that Chinas home appliance manufacturing enterprises profit year, the factor is the first half of domestic non-ferrous metal copper prices rose significantly. According to stainless steel online network reported: at the end of 2005, Chinas copper market price of 38 thousand yuan / ton, in mid May 2006 on the 80 thousand yuan / ton.. According to financial network reported: the average air conditioner needs 6 - 7 kg of copper material.. Then, by the end of 2005, the average amount of copper used for each air conditioner should be 228 yuan according to 6 kilograms. In May 2006, the average price of copper for each air conditione