市场部与销售部(业务部)的职能与关系(国外英文资料).docVIP

市场部与销售部(业务部)的职能与关系 Marketing department usually includes advertising, channels, promotion of three major functions, of course, sales will naturally separate Advertising departments are more in contact with Party B units, such as advertising companies, vivid goods manufacturers and so on The function of the channel is more in the statistics of sales data, through the data of the channel department and the maintenance of the channel customers, so as to formulate more promotion programs Promotion plan is generally responsible for promotion department, and the promotion department will generally have two objects, first, consumers, but channel customers.. Functions and relations of marketing department and sales department (Sales Department) I. the development of the marketing department in an enterprise In the planned economy era, enterprises as long as the completion of production tasks can be assigned, things do not have to worry about their own sales, the higher authorities of the unified arrangement, the enterprise only set up a marketing department, linking responsible for the procurement of raw materials and production plan, there is no such concept of marketing; From the planned economy to the market economy transition period, the higher authorities are no longer responsible for enterprise product sales, enterprises rely on their own to find the market, to sell products, but the market during this period of competition is not too fierce, as long as the enterprises to produce products to meet the market demand, will not be too worry about the sale. But in order to achieve product sales better, establish the awareness of enterprises and products, many enterprises began to set up the marketing department or similar departments, but this time the marketing department in the enterprise belongs to the secondary sector, mainly for the sales department service, enterprises pay more attention to the function of the sales department; With the intensification of market com