沃尔玛发展战略(国外英语).docVIP

沃尔玛发展战略(国外英语资料) Wal-marts competitive strategy Logo is wal-marts strategy: everyday low price, wide range of commodities choice, a larger proportion of famous brand goods, make customers feel friendly and sweet shop environment, low operating cost, the market of new geography meaning of well-trained expansion, innovative marketing, and good after-sales service guarantee. Outside every wal-mart store, the message is forever low, forever! Wal-mart also indoctrinated his customers with the idea that we will react to competitors who advertise in the area. So it creates its own image of low prices. Wal-marts main products series include: household goods, electrical appliances, sports goods, used for lawn and garden equipment, fitness and fitness equipment and equipment, home fashion products, paint, coatings, bedding and bath products, metal products, household repair equipment, toys and games, software, and sundry goods. By 2001, wal-mart stores had grown from 40,000 square feet to 180,000 square feet, with an average of 84,000 square feet. Roughly each stores structure is consistent, the shop of the light is bright, cheerful atmosphere, fresh air, and the wide channel, in the shop and attractive of the most popular goods on display. The shops employees are friendly and helpful, and their goal is to make every shopper feel good and happy. In 2003, wal-mart announced plans to replace 100 of its standard fast food restaurants, replacing them with McDonalds franchisees. The consciousness of cost savings through all aspects of the wal-mart business - from the shop construction, provide low-cost storage products to the supplier to wal-mart, through the distribution system of high speed for each store and distribution of goods, keeping wal-mart the cost advantage. And wal-marts cost of savings has been transferred to its customers in the form of lower retail prices. A competitive environment Discount retailing is a competitive industry. Wal-marts two recent contenders are km