农村意见领袖参与农技推广机制创新研究.pdfVIP

- 148 一 (2015 年6 月)第6 期 中国科技论坛 农村意见领袖参与农技推广 机制创新研究 李俏，李久维 (江南大学法学院，江苏 无锡 214122) 摘 要:农村意见领袖是在农村社区范围内对其他村民的认知和行为具有较大影响的人物，因其特殊的 社会位直和资源禀赋而成为连接农技推广机构和个体农户的重要接点，通过体制内需求的契合可以有 效降低推广单位与普通农民之间的交易成本。根据当前农村意见领袖所具有的资源优势可将其划分为技 术型、经济型、政府赋权型和文化型四种，他们分别以技术示范、社会服务、组织引导、人格担保等方 式在农技推广中发挥着特定作用。为促进农技推广体系的发展完善，可尝试从培育对象、培育方式、规 制手段、参与机制四个层面对其加强引导与规范。 关键词:农村意见领袖;农业技术推广;参与式推广;风险规制 中图分类号:白25. 15 文献标识码:A Mechanism Innovation of Rural Opinion Leaders Participating in Agricultural Technology Extensions Li Qiao , Li Jiuwei (Schω1 of Law , lian伊an University , Wuxi 214122 , China) Abstract: Rural opinion leaders 缸e the people who have a great influence on other villagers cognitive and behavior in rural communi- ties , which had become the important point connecting agricultural technology institutions and individual farmers by special social posi- tion and resource endowment 币le transaction cost between agricultural technology institutions and individual farmers can be effectively reduced through demand fit in cuπent economic system. According to resources advantages , rural opinion leaders can be divided into four types such as technical , economical , govemment empowered and cultural mode , which respectively plays a specific role in a伊­ cultural technology extension by means of technology demonstrations , social services , organization guidance and personality 伊aran­ tee. To promote the development of agricultural technology extension system in perfect , the govemment could seek to guide and regu