Chicago概要1.doc

You are going to build a global luxury brand targeting foreigners as well as wealthy Chinese in Shanghai, China. Explain your business plan in the application of marketing mix. You can refer to this website to get a glimpse of Chinese hotel market. /news/4056901.htmlThe report should include the below information. Place will be excluded. 1. Product (including brand). New brand or transform the current brand to luxury hotel 2. Price (You will need to do market research to find the appropriate price range) 3. Promotion (The hotel is a new brand. You better come up with a brilliant promotion idea) 4. Use Chicago Style citation in your report as the master syllabus requires such. The report Format : Table of Contents, Introduction, Main Body , Conclusion and References. Total 800 words. /news/4056901.html Chicago-Style Citation Quick Guide 芝加哥式引用快速指南 The Chicago Manual of Style presents two basic documentation systems: (1) notes and bibliography and (2) author-date. Choosing between the two often depends on subject matter and the nature of sources cited, as each system is favored by different groups of scholars. 芝加哥格式手册提出了两个基本的文档系统:(1)注释和参考书目和(2)author-date。两者之间的选择往往取决于主题和资源引用的性质,每个系统是由不同组的学者青睐。 The notes and bibliography style is preferred by many in the humanities, including those in literature, history, and the arts. This style presents bibliographic information in notes and, often, a bibliography. It accommodates a variety of sources, including esoteric ones less appropriate to the author-date system. 注释和参考文献样式被许多人喜欢在人文学科,包括文学、历史、和艺术。这种风格的礼物在笔记和书目信息,通常情况下,参考书目。它提供各种各样的来源,包括深奥的适合于author-date系统。 The author-date system has long been used by those in the physical, natural, and social sciences. In this system, sources are briefly cited in the text, usually in parentheses, by author’s last name and date of publication. The short citations are amplified in a list of references, where full bibliographic information is provided. author-date系统一直以来被那些物理、自然和社会科