Cola Wars.pptVIP

The Story Behind the “Cola Wars” 英语12丙 应祖李 1.Coca-Cola and Pepsi have been battling each other for more than a century. The saga began in 1886, when John S. Pemberton developed the original recipe for Coke. Coca-Cola was already selling a million gallons per year by the time Pepsi came to be. Coke developed its iconic contour bottle(标志性的经典玻璃轮廓瓶 ), got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI. Pepsi went bankrupt again eight years later, but this time it rebounded During WWII, Pepsi amped up its advertising and started selling its drink in cans.In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up. Coke decided to go public in 1962, on the heels of(紧随其后的） its launch of Sprite, which would become one of its most successful brands. Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment. Here are some of Cokes biggest brands -- 15 of them have reached $1 billion or more in retail sales. Though Pepsis beverage brands may not be as strong, its snack food business is enormous. Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originall. Coke has a big lead in cola market share over Pepsi, but Pepsis multiple business lines haul in more cash. Thanks