FYP答辩.pptx

A Study on Chinese SMEs’ Application of E-commerce to Develop Foreign Trade;Outline of Presentation;Introduction;Background of Topic The Questions of Research (1) For what major reasons do Chinese SMEs use E-commerce to engage in foreign trade? (2) What E-commerce channels do Chinese SMEs use to engage in foreign trade? (3) What kind of major benefits does E-commerce bring to Chinese SMEs’ foreign trade practice? (4) What kind of major unfavorable factors hinder Chinese SMEs from using E-commerce to engage in foreign trade?;Literature Review;此处为第一个要点 此处为第二个要点 此处为第三个要点;Research Method;Questionnaire Questionnaire investigation is one of the research methodologies to acquire specific information through several questions replied by interviewees. Using the results of the questionnaire, much real-time and varieties of real data can be collected and then be studied to acquire the information desired. ;Data;Data;Results and Their Implications ;1. the major reason why Chinese SMEs choose to conduct foreign trade using e-commerce is that e-commerce is a trend and a must-have business mode in the future. ;2. almost all of the Chinese SMEs opt for a third-party platform to engage in foreign trade.;3. it is very hard for e-commerce to solve financing difficulties Chinese SMEs are currently facing. ;4. the lack of e-commerce talents and the safety concern of online transaction and payment are the two major unfavorable factors that hinder Chinese SMEs to conduct foreign trade using e-commerce. ;16