壹號尚品服装店VI设计.pdfVIP

摘要 摘 要 VIS 即Visual Identity System ，就是企业VIS 视觉设计系统。它是企业 CI 形象设计的重要组成部分。随着社会的进步，市场竞争日趋激，经济全球化的 情况下，企业尤其是中国的企业比以往任何时候都需要一套统一的、集中的宣 传、传播方式。而VI 设计就是宣传企业形象的最好的途径。 本次的任务主要是完成壹號尚品服装店的VI 设计，首先了解这家公司的发 展史及产品特色，根据收集、整理的资料为其设计了标志。在标志的设计中融 入了企业的“青春”“时尚”“健康”等特点。之后陆续设计了包括：办公用品 系列、广告系列、服饰系列、交通系列、旗帜系列、礼品系列等四十多件产品， 并成为一套完整的VI 设计。整套VI 手册具有鲜明的企业特点，从颜色到形式 上都突出了其产品的“青春”“时尚”“健康”等特点。 关键词：视觉系统；服装店VI 设计；系列；特点 I 万方数据 Abstract ABSTRACT VIS Visual Identity System, is the enterprise VIS design system. It is an important part of the enterprise CI image design. With the progress of society, market competition is becoming more and more excited, the circumstances of economic globalization, enterprises especially Chinese enterprises need a set of unified, centralized propaganda, communication way than ever before. The best way to VI design is a propaganda enterprise image. This time the main task is to complete the VI design of No.1 Luxuries clothing store, first understand the development history and characteristic of the products of this company, based on the collection, collation of information for the design of the logo. In the logo design into the enterprise the Youth fashion and health etc.. After the design include: office supplies series, advertising series, clothing series, traffic series, banner series, gift series 40 items, and become a complete set of VI design.