Introduction of BMW(宝马介绍)概要1.pptVIP

BMW BMW company BMW, Bayerische Motoren Werke AG, one of the leading manufactures of premium cars in the automotive industry. well known for- distinctive design high quality luxurious approach. Despite threats of low-price substitutes and other threats from competitors, BMW has yearly shown strong financial results and has retained its market shares. LOGO a spinning propeller （螺旋桨）, In the initial stage, BMW company mainly devotes to the aircraft engine research and development and production. BMW symbol ’blue and white symbolizes propeller(旋转桨), which is the portraiture of company early history. show the colors of the Free State of Bavaria((巴伐利亚州 ) In 1986, the company unveiled the BMW 745i, the first European car to be equipped with an internal fuel preparation and liquid hydrogen tank. in 1989 The 8501 Coupé (双门跑车)was launched. In 1994, BMW bought the British Rover Group(陆虎),and finally sold it in 2000 Annual Production Worldwide sales Strengths Weakness Opportunities Threats Competitor Analysis Presenter’s name 2011.4.20 The headquarters building of BMW in west of Munich * The corporation located there. * History Key Events In 1913 The company initially produced aircraft engines In 1917 Max Friz and Franz-Josef Popp took over Karl Rapp’s business. In 1928 BMW purchased the Eisenach/Thuringia car factory along with the license to construct a small car named Dixi. factory In 1940 the company commissioned a streamlined body for the famed sports car of the period, Mille Miglia. in 1956 BMW entered the small car segment with the Isetta. In 1959, the automotive division of BMW was in financial difficulties in 1961 The company released its first sporty family sedan, the new 1500. Key Events In 1966 BMW purchased the ailing Glas Company and converted Dingofling into its biggest plant over the following years. * peak bottom A growing trend BMW is not the biggest but the best car