Lecture 4 Offer报盘概要1.ppt

Lecture 4 Making an Offer Contents Review Objectives Lead-in Language Points Sample letter Assignments Business Letters Review A specific enquiry Request an early reply Give an exact description or specification of the products you want Make clear the terms, modes of payment, and discount you expect State your purpose Translation Practice 我们从环球资源网上的一则广告中得知贵方是玻璃艺术品的出口商，故冒昧地写信要求贵方给我方寄广告中的产品样品。 We learned from your advertisement in Global Sources that you are an exporter of glass art works and we are now writing to ask you to send us some samples of the advertised products. Translation Practice 我们对贵公司的建筑机械非常感兴趣。请传真报我方最优价格，并说明支付条件、可供数量和最早交货期。 We are very interested in your construction machinery. Please send us your best offer by fax indicating terms of payment, quantity available and the earliest time of delivery. Translation Practice 3. 我在去年秋天广交会上参观了贵公司的摊位，今特意来向贵方询问有关你们的TL-2型产品以及其他相关情况。 I visited your booth at the Canton Fair last autumn. I’m here today to inquire about your TL-2 model and its relevant information. Objectives Understand the difference between firm offer and non-firm offer. Grasp the language characteristics of offers. Master the writing ways of an offer. Lead-in Definition of an offer An offer is the expression of the wishes of the seller to sell particular goods under stated terms (including quality, prices, time of shipment, terms of payment etc.). 外 贸 函 电 Related terms The person making the offer is called “offeror”报盘人, while the person receiving the offer is called “offeree受盘人” In international business, offers can be divided into two kinds: firm offer 实盘 and non-firm offer 虚盘. Categories of offers firm offer: the offer is valid with a certain time limit 实盘：卖方在提出成交的各种条件后还规定了该盘的有效期(term of validity)，若买方在的效期内全部接受卖方条件，则可达成交易，若有效期限一过, 则该盘自动失去效力。 non-firm offer: the offer is without engagement. 虚盘：卖方提出的各项贸易条件，经过买方承诺后，并不能达成交易，需经卖方确认后该盘才有效。 Difference Firm offer: clear, definite, comp