【Unit 1】2. Text I What Makes Mainstream Media Mainstream概要1.docVIP

Warm-up What is media? How do you understand the term? Define the term with your partner within 50 words. Cambridge: newspapers, magazines, radio and television considered as a group Oxford: the main ways that large numbers of people receive information and entertainment, that is television, radio, newspapers and the Internet. Wikipedia: In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose. Do you know the following terms related to “media”? Illustrate them with some examples. Advertising media: various media, content, buying and placement for advertising Broadcast media: communications delivered over mass electronic communication networks, e.g. TV, radio Digital media: electronic media used to store, transmit, and receive digitized information, e.g. Internet Hypermedia: media with hyperlinks, e.g. Internet Mass media: all means of mass communications Multimedia: communications that incorporate multiple forms of information content and processing, e.g. Internet (including text, audio, still images, animation, video footage or interactivity) New media: a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology, e.g. Internet, websites, computer multimedia, News media: mass media focused on communicating news, e.g. Print media: communications delivered via paper or canvas (paper-based publication), e.g. magazine, newspaper Published media: any media made available to the public Social media: media disseminated through social interaction, e.g. , Facebook, Twitter What types of media do mainstream media encompass? Why do you think mainstream media are controlled by and what is the motive for controlling? Recently a complaint posted on Sina weibo, a popular mi