yz公司煤炭业务战略调整研究 - 11 问题提出的背景 - 河北工业大学.doc

分类号： 密级： U D C： 编号： 河北工业大学工商管理硕士（MBA） 学 位 论 文 YZ公司煤炭业务战略调整研究 论 文 作 者： 刘南方 学 生 类 别： 全日制 专业学位类别： 工商管理硕士 领 域 名 称： MBA 指 导 教 师： 赵学礼 职 称： 副教授  Dissertation Submitted to Hebei University of Technology for The Master Degree of Business Administration RESEARCH ON COAL BUSINESS STRATEGIC ADJUSTMENT OF YZ COMPANY by Liu Nanfang Supervisor: Prof. Zhao Xueli April,2016   摘 要 随着世界能源结构调整、国内经济，我国煤炭行业在经历了10年的发展黄金期后，全面入煤价、产业调整的阶段。 希望通过本文的研究能够为具体科学的战略指导。  ABSTRACT With the tendency of world energy structure adjustment and the domestic economic slowdown, After more than 10 years of development of golden period, China’s coal industry has comprehensively entered into the stage of coal prices low wandering and industrial adjustment. YZ company is mainly engaged in production and operation of coal, Its development has been severely affected, also faced with the important strategic opportunities of third industrial revolution，currently the original strategy has not able to adapt to the current changes in the environment. Thus, how to utilize the scientific strategic planning to adjust the business level strategy, seize the opportunity, achieve transformation and upgrading, all has become a major issues of enterprise survival and development. In this article, firstly it introduces the current operating status of the coal business of YZ company and the strategy which has been performed in recent years. Secondly, through the analysis of the external environment, including the macro environment, competition and industry trends of domestic and international, the external environment opportunities and threats has been defined; and through the analysis of its internal resources, including coal resources, production capacity, profitability, human resources, technical resources and brand resources, the advantages and disadv