麦肯锡-企业家商业计划培训教程.pptVIP

AGENDA AGENDA TYPES OF NEW BUSINESSES USE OF BUSINESS PLANS GENERIC REQUIREMENTS DEVELOPMENT STEPS FOR BUSINESS PLANS AGENDA CHAPTERS OF COMPLETE BUSINESS PLAN CONTENT OF EXECUTIVE SUMMARY EXECUTIVE SUMMARY – KEY QUESTIONS EXECUTIVE SUMMARY – ADDITIONAL QUESTIONS* RUSMAR – EXECUTIVE SUMMARY EXERCISE 1 – EXECUTIVE SUMMARY (1/2) EXERCISE 1 – EXECUTIVE SUMMARY (2/2) CONTENT OF PRODUCT/SERVICE SECTION PRODUCT/SERVICE – KEY QUESTIONS PRODUCT/SERVICE – ADDITIONAL QUESTIONS* DESCRIPTION OF THE PRODUCT/SERVICE SUCCESSFUL PRODUCT POSITIONING EXERCISE 2 – CUSTOMER VALUE IN RUSMAR CASE CONTENT OF MANAGEMENT TEAM SECTION MANAGEMENT TEAM – KEY QUESTIONS REASONS FOR BUSINESS PLAN REJECTION –BIOTECHNOLOGY VENTURES* TEAM RAMP-UP – EXAMPLES PERCENTAGE OF FOUNDERS OF FAST GROWING COMPANIES* NECESSARY EXPERIENCE FOR VENTURE MANAGEMENT SKILL SET OF TEAM MEMBERS CONTENT OF MARKET AND COMPETITION SECTION MARKET AND COMPETITION – KEY QUESTIONS MARKET AND COMPETITION –ADDITIONAL QUESTIONS (1/2)* MARKET CHARACTERISTICS RUSMAR, INC. – TARGET CUSTOMERS EXERCISE 3 – MARKET VOLUME MARKET AND COMPETITION –ADDITIONAL QUESTIONS (2/2)* COMPETITIVE ADVANTAGE RUSMAR, INC. – ANALYSIS OF THE COMPETITION CONTENT OF MARKETING AND SALES SECTION MARKETING AND SALES – KEY QUESTIONS QUANTIFYING THE CUSTOMER VALUE EXERCISE 4 – PRICING OF CIENA CORPORATION MARKETING AND SALES – ADDITIONAL QUESTIONS* DETERMINING TARGET SEGMENTS POSSIBLE CUSTOMER SEGMENTATION CRITERIA (EXAMPLES) CONTENT OF BUSINESS SYSTEM SECTION BUSINESS SYSTEM – KEY QUESTIONS BUSINESS SYSTEM – VALUE CHAIN BUSINESS MODEL – REVENUES SOURCES CONTENT OF IMPLEMENTATION PLAN SECTION IMPLEMENTATION PLAN – KEY QUESTIONS IMPLEMENTATION PLAN CITYSCAPE EXAMPLE – IMPLEMENTATION PLAN CONTENT OF FINANCING SECTION FINANCIAL PLANNING – KEY QUESTIONS APPLICATION OF FINANCIAL PLANNING INSTRUMENTS CASH FLOW AND INCOME STATEMENT BALANCE SHEET STRUCTURE STRUCTURE OF INCOME STATEMENTS IN DIFFERENT INDUSTRIES VALUATION METHODS POSSIBLE SOURCES OF FUNDING TYP