依云广告分析概要1.pptVIP

* ◎背景音乐： 童声版《we will rock you》——干净的童音本来就给人一种愉悦感，依云矿泉水选用《we will rock you》作为背景音乐，营造了一种活泼、动感的氛围，让人不自觉就跟着节拍变的兴奋起来。 We will rock you -- clean sound would give people a sense of pleasure, Evian mineral water use we will rock you as background music, to create a lively, vibrant atmosphere, let a person do not consciously follow the beat become excited. ◎画面创意： 广告形式为动画人物表演： 整支广告始终以可爱顽皮的水孩做主角，形象活泼生动，表现了依云水的富有灵性，依云水适合饮用的特点，依云水纯净、天然的特点带给人们健康快乐和纯净安全的生活。 The picture creative: making advertising to animated show: whole advertising always protagonist with lovely naughty water girl image, vivid, the Evian