公司名称和标志英文版概要1.ppt

Content： The design of the companys LOGO 1.What is the LOGO 2.Classification of LOGO 3.The function and role of the LOGO 4.Logo design guidelines(原则) 5.A successful logo should have the characteristics The role of the companys name and bename 1.The value of the companys name 2.The principle of naming Company 3.The tips(技巧) of how to name company Logo are the symbols of the representatives of the enterprises and products, to express a certain meaning and a refined image graphics and it is also a super-concentrated(超浓缩的) unique visual language（独特的视觉语言）。 The function and role of the LOGO 1.Distinguish between similar products of different companies operating departments. 2.Distinguish between similar products of different quality. 3.Convenient consumers recognized brand shopping（认牌购物）. 4.Have to beautify the functionality of the product. 5.Conducive(有助于) to international economic exchanges. Logo design guidelines(原则) The essence(本质) of the logo is the dissemination （传播）of information, the core（核心） of the modern logo design The theory steps of design 1. The identify body of Logo 2.Unique graphics 3.Expression of the sequence(顺序) {sign recognition - visual characteristics - name, taste} 4. the difference of Unified（统一中的差别） 5.The impact force on display（陈列的冲击力） A successful logo should have the characteristics Permanent and suitability Easy to recognize and remember Clear connotation(内涵), outstanding personality Novel in particular(新颖特别), compelling(引人注目) Nice shape The value of the companys name Good name in productivity Good name is the intangible[?n?t?nd??b?l] （无形的）assets 1.The name of the company or enterprise is the spokesperson of the corporate image 2.The name of the company or enterprise is the boss identity and corporate strength carrier（载体） 3.The name of the company is the market permits enterprises to participate in The value of the companys name The name is the companys wealth straw（吸管） 1.Th