商务英语Marketing.pptVIP

Marketing Discussion: Terms: Marketing 市场营销 Marketing Concept 市场营销观念 Marketing Mix 市场营销组合 Product Life Cycle 产品生命周期 Buyer Behavior 消费者购买行为 Marketing Research 市场营销调研 Marketing Segmentation 市场细分 What Is Marketing? The Marketing Concept Difference Between Selling and Marketing The Marketing Mix (The 4P’s of Marketing) Product Price Place Promotion The Product Life Cycle Requirements of Market Segments Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: The seg