商务英语学--新兴的交叉学科山东财大商务英语协作组会议20131026.pptVIP

10. Ma-BES宏观商务英语学 It is a branch of BES, which studies the relationship between BE education and international business practice and the relationship between BES and international business studies. 宏观商务英语学 宏观商务英语学是研究商务英语教育与国际商务实践的关系和商务英语学与国际商务学关系的商务英语学的分支学科。 11. Mi-BES微观商务英语学 It is a branch of BES, which studies the relationship between BE subject and BE object and studies how to obtain the maximum effect of BE teaching. 微观商务英语学 微观商务英语学是研究商务英语教育主体与商务英语教育客体之间的关系及研究如何获得最大的商务英语教学效果的商务英语学的分支学科。 12. Fundamental Issue of BES 商务英语学的基本问题 How to deal with the cross relationship and balance