两面针市场分析及其4P策略.docVIP

Marketing Research Report on Ntidum Toothpaste I. Preface A couple of years ago, the market shares of toothpaste were completely changed by the invasion of foreign brands. Comparatively, the national brands’ lacking of innovation and other marketing strategies made them draw back from the competition. How to survive and keep the market shares strangle the development of national brands, represented by TIANQI Toothpaste and Nitisum Toothpaste. After selecting the most typical national brand—Nitidum to investigate, our team has analyzed the problems in the products then offered detailed marke