时尚-基本类品牌 跟跑者的被动与主动(外国英文资料).docVIP

时尚-基本类品牌 跟跑者的被动与主动 Clothing brand Pyramid In the Pyramid model of clothing industry, the fashion brand is superior. This type of brand faces social leaders, consumer groups, such as royalty, entrepreneurs, literary stars, etc.. They have high prices for single items, large margins, and no excessive growth in sales. In the middle is fashion - the basic category. This brand of products have a certain fashion, there is a certain brand premium, but the profit margins of a single piece can not be compared with the fashion brand. Therefore, in addition to maintaining a certain retail price level, i