管理学学习资料：robbins_mgmt11_im03.docVIP

Chapter 3 Managing in a Global Environment Every organization is affected in some way by the global environment. In this chapter, will learn what managers need to know about managing globally, including regional trading alliances, how organizations go international, and cross-cultural differences. Focus on the following learning outcomes as you read and study this chapter. LEARNING OUTCOMES 3.1 Contrast ethnocentric, polycentric, and geocentric attitudes toward global business. 3.2 Discuss the importance of regional trading alliances and global trade mechanisms. 3.3 Describe the structures and techniques organizations use as they go international. 3.4 Explain the relevance of the political/legal, economic, and cultural environments to global business. A MANAGER’S DILEMMA In Chapter 3, students will explore the opportunities and challenges managers encountered in today’s global business environment. Managers in all types and sizes of organizations must constantly monitor changes and consider the particular characteristics of their own location as they plan, organize, lead, and control in this dynamic environment. As “A Manager’s Dilemma” illustrates, products and services designed in one country do not always translate well in others, as Yum Brand found with their recent venture in India. Yum Brand’s signature brands, Taco Bell, Pizza Hut, and KFC, will face a significant battle as they attempt to modify their products to appeal to India’s growing and competitive fast food market. Ask your students to put themselves in Yum Brand’s shoes. How would they prepare to manage the cross-cultural challenges presented by the continued international growth while at the same time preventing embarrassing cultural mistakes? CHAPTER OUTLINE WHO OWNS WHAT? Students may be astonished to discover the country of ownership origin for many products they use. In taking this quiz and discussing their scores, students may also be surprised to learn that a significant number