管理学学习资料：robbins_mgmt11_im09.docVIP

Chapter 9 Strategic Management In this chapter, we look at an important part of the planning that managers do: developing organizational strategies. Every organization has strategies for doing what it’s in business to do. And managers must manage those strategies effectively. Focus on the following learning outcomes as you read and study this chapter. LEARNING OUTCOMES 9.1 Define strategic management and explain why it’s important. 9.2 Explain what managers do during the six steps of the strategic management process. 9.3 Describe the three types of corporate strategies. 9.4 Describe competitive advantage and the strategies organizations use to get it. 9.5 Discuss current strategic management issues. A MANAGER’S DILEMMA Mergers. Strategic alliances. Downsizing. Spin-offs. Global expansion and contraction. Today’s news is filled with examples of changing organizational strategies. In the chapter-opening “A Manager’s Dilemma,” students learn about the challenges facing Addicting Games, a supplier of online cell phone games for teens. Addicting Games, which was acquired by MTV Networks in 2005, hosts 5.3 million unique monthly visitors. Now Vice President, Kate Connally, is faced with the strategic challenge of how to sustain this level of energy. In this chapter, we examine the strategic management process as it relates to the planning function. As you introduce this chapter and share this case, have students discuss the importance of an organization’s environment to their goals and plans. Also, what role does national culture play in setting goals and strategy? Ms. Connally must design effective strategies to successfully implement the mission of Addicting Games in a dynamic environment. Students are asked to imagine themselves in his role and to consider the value of using SWOT analysis in planning effective strategies that will lead to high performance and continued success. How can the principles of strategic management guide Ms. Connally as she deve