国际商务Chapter001概要1.pptVIP

* Management Focus: China’s Hisense – An Emerging Multinational examines how one Chinese company, Hisense, has emerged as one of China’s premier makers of televisions, air conditioners, refrigerators, personal computers, and telecommunications. Hisense began as a state-owned company in 1969, but became a private corporation in 1994. In 2007, the company had sales of $6.2 billion. Today, Hisense has sets its sights on becoming a global enterprise with a world class consumer brand. Hisense believes its core strength lies with its ability to rapidly innovate. * * LO4: Explain the main arguments in the debate over the impact of globalization. Country Focus: Protesting Globalization in France describes the anti-globalization protests going on in France. The protests, led by activist Jose Bove, started when the U.S. retaliated against EU bans on beef imports by imposing a 100% tariff on some EU products. Bove and his associates targeted McDonald’s, and also California winemaker Mondavi as symbols of their opposition to American investments. Still, despite the protests, foreign investment in France is at record highs, and ironically, so are French investments abroad. * * * * * LO5: Understand how the process of globalization is creating opportunities and challenges for business managers. How Does The Global Marketplace Affect Managers? Managing an international business differs from managing a domestic business because countries are different the range of problems confronted in an international business is wider and the problems more complex than those in a domestic business firms have to find ways to work within the limits imposed by government intervention in the international trade and investment system international transactions involve converting money into different currencies True / False Questions The shift toward a more integrated and independent world economy is referred to as globalization. A company does not need a large size to facilitate, an