大学体验英语第二册Unit3课文A.ppt

General-to-Specific Pattern Content Awareness – General-Specific Content Awareness __ 1 The slogans and characters created by the Ad Council are meant for people to remember them. __ 2 Since the Ad Council began its “Friends Don’t Let Friends Drive Drunk” campaign, 75 000 lives have been saved. __ 3 “Rosie the Riveter” was a character introduced by the War Ad Council to encourage women to join the job force. __ 4 “Commitment 2000” is a campaign that helps American children to have a better chance of achieving their full potential. __ 5 In the Internet age, the Ad council still succeeds in establishing a foothold for public service advertising. T F T T F Language Focus Read and complete: ? Exercise 4 ? Exercise 5 ? Exercise 6 Read and translate: ? Exercise 7 Read and simulate: ? Exercise 8 1. We gave up the house, because of ____________ considerations. economic abuse inspire concerning estimate economic distribute motivate measurable maximize create 2. The value of the painting was ____________ at several thousand dollars. estimated Ex. 4 Fill in the blanks with the words given below. Change the form where necessary. 3. The new tax will not have any ____________ impact on the lives of most people. measurable 4. I was greatly ____________ to work hard by her example. inspired Ex. 4 Fill in the blanks with the words given below. Change the form where necessary. abuse inspire concerning estimate economic distribute motivate measurable maximize create 5. The company’s main function is to ____________ profit. maximize 6. The profit-sharing plan is designed to ____________ the staff to work hard. motivate Ex. 4 Fill in the blanks with the words given below. Change the form where necessary. abuse inspire concerning estimate economic distribute motivate measurable maximize create 7. Almost all our electricity is ____________ by heating water to form high-pressure steam. creat