大学体验英语第二册 unit3lead in.ppt

Experiencing English Book Two Warm-up Activity Look at the ads and think about how you will say them in English. 滴滴香浓，意犹未尽。(麦斯威尔咖啡 ) Maxwell：Good to the last drop. 渴望无限。 Pepsi-sports wear: Ask for more. 追求完美永无止境。 (凌志汽车) Lexus: The Relentless（掌握） Pursuit of Perfection. 拥有东芝，拥有世界 Public Service Advertisement  Public Service Advertisement Public Service Advertisement Public Service Advertisement Listen and Talk Listen to the following passage and try to fill the missing words in the blanks. Key competing variety choose drink consumers compare make decisions respond Pollution provides Culture Notes Advertising is a collective for public announcements （designed to promote the sale） of specific commodities or services. Advertising is a form of mass selling, employed （when the use of direct, person-to-person selling is impractical, impossible, or simple inefficient.It is to be distinguished Culture Notes from other activities （intended to persuade the public）, such as propaganda, publicity, and public relations. Language Points 1．appeal: v. (~ to sb.) to be attractive or interesting to sb. Her sense of humor appealed to him enormously. (~ to sb. for sth.) make an earnest request They appealed to the government for help. Language Points 2. deceptive: adj. misleading She seems to have plenty of confidence, but appearances are sometimes deceptive. deceive: v. (~ sb./oneself into doing sth.) cheat sb. into doing sth. You can’t pass the exam without working, so don’t deceive yourself into thinking you can. Language Points 3. consume: v. to use sth. up consumption: n. consumer: n. customer: n. e.g. consumer goods assume v. I’m assuming that the present situation is going to continue. Language Points 8. clutter: v. (~ up sth.) fill or cover sth. in an untidy way The room was cluttered with unnecessary furniture. Language Points 13. identify: v. (~ with sth.) cause or consider (someone to be con