丰田的突破之路(国外英文资料).doc

丰田的突破之路 The birth of the Prius, the Toyota Corporation must overcome the difficult deadlines, suspicious dealers, demanding batteries and the companys own culture of risk aversion in order to bring hybrid vehicles to market. By the end of 1995, TOYOTA (Toyota) had decided to develop a revolutionary hybrid Prius (Prius) for 6 months, and the Prius would be put into production in Japan two years later. At this point, the engineer involved in the project had a problem - a big problem. The first batch of prototypes failed to start. On the computer, the hybrid system works very well, project group chief engineer powertrain kogiso Hui (Satoshi Ogiso) said, but see simulation and actual part can work is completely different. Kogiso Hui and his team spent more than a month to solve problems of software and circuit cant start the prius. Finally, they managed to get the prototype started, but the car stopped only a few hundred yards along the test track. Its hard to imagine that Toyota Corporation wearing an invincible aura would have such a problem. But TOYOTA Prius market process is full of technical difficulties, difficult to achieve the requirements and a variety of errors in the calculation of the story, to show the world a great company how to overcome huge obstacles, the impossible becomes inevitable. Only a small proportion of 9 million car hybrid electric car production in the Japanese company this year will be produced, but it is since 1924 the Stanley steam car (Stanley Steamer) occurred after the first internal combustion engine alternatives deserve serious consideration. It has become a milestone in the automotive industry: the future of cars, cars designed for the worlds oil scarcity and greenhouse gases. Although Toyota Corporation was a successful quality car manufacturer, it never acted as a pioneer before the Prius was developed. It is the famous fast follower is a risk averse firm, only in the production of products, lean production system, TOYOTA is a name