新编剑桥商务英语高级unit 6a.ppt

Extra Vocabulary change management cultural integration core competencies organizational behavior(OB) corporate citizenship people-oriented culture strategic vision subcultures 变革管理 文化整合 核心能力 组织行为 企业公民身份 以人为本的文化 战略远景 亚文化 * Unit 6a Corporate culture Teaching objectives Upon completion of the unit, you should be able to: discuss what certain factors reveal about a company’s culture review the language of gerunds and infinitives discuss how to promote corporate culture Teaching Contents Background Information Vocabulary preparation Speaking 1 Reading Language Speaking 2 listening 1 Speaking 3 listening 2 Speaking 4 Extra Vocabulary Background Info Background Info Background Info Background Info Background Info Vocabulary Preparation corporate culture mission statement dress code international operations centralized power business idea staff profile feeling of belonging core values cost-consciousness adaptation 企业文化 公司宗旨、企业宣言 着装要求 国际运作 中央集权 经营理念 员工概况 归属感 核心价值观 注重节约成本 本土化 Vocabulary Preparation career advancement adaptation management induction international operations open plan office walking the talk in situ terms of address store showroom frontline manager 职业晋升 本土化 新聘管理人员培训课 国际运作 开放式办公室 将理论付诸实践 在原处、完好无损 称谓 商店展厅 前线/现场经理 Speaking 1 What can the following tell you about a company’s culture? Mission statement Clearly explains a company’s goals and focus. The fact that a company has a formal mission statement suggests it is organized and keen on promoting a cohesive attitude within the staff. The fact that the mission statement needs to be explicit may suggest there is some diversity of attitudes within the staff. Speaking 1 Organizational hierarchy Can show how traditional a company is, whether power is centralized and the extent to which employees are empowered. Company buildings Can reflect attitudes to hierarchy and relative importance of staff, e.g. through impressive offices, separate floors or separate dining room for senior staff. Dr