高校BBS中舆论领袖的作用和其管理探析.docVIP

高校BBS中“舆论领袖”管理探析 [摘要]“舆论领袖”是群体中最具有人际影响力的那群人。而高校BBS中的“舆论领袖”是大学生网民中具有优势“话语权”的一个群体，他们是网络舆论得以形成的重要枢纽。本研究将，为。 Influence and Management of “Opinion Leaders” in University BBS Abstract: “Opinion Leaders” are those most interpersonal influential people in a group. And “opinion leaders” in university BBS have the advantage of right of speech in college internet-surfers. They are the key of the forming of internet public opinions. This research bases on the review of “opinion leaders” related literatures, discusses about the definition, feature, effect and management of “opinion leaders” in university B