礼貌策略在商务信函中的运用.doc

毕业论文(设计) 论文（设计）题目：礼貌策略在商务信函中的运用 （英文） The Application of Politeness Strategies in Business Correspondence 姓 名： 学 号： 院 （系）： 专 业： 指导老师： Abstract Politeness, as one of me basic needs that ensure successful human interaction, has been enjoying great popularity with some famous scholars. English business correspondence is one of the basic ways of business communication, which functions as not only a useful means to exchange information but also an important tool to build and enhance business relations, thus requires a high degree of po1iteness. This paper analyzes the realization and application of politeness strategies in English business correspondences. Based upon the theoretical framework of Brown and Levinson, this paper studies how politeness strategies are applied in different types of letters. The study presents an analysis of lexicon, tense, voice, and syntax, etc. in English business letters and emphasis on the most frequently used positive and negative strategies. This paper is helpful for people to better use politeness strategies in business communication and improve their writing ability. Key words： business correspondence positive strategy negative strategy 摘要 礼貌现象作为确保人类成功交际的基本手段之一，引起了各大学者的广泛关注。英文商务信函是商务交流的一种重要方式，不仅具有传递信息的功能，还担负着建立、加强业务联系重任，因此，对礼貌具有较高要求。 本文旨在分析英语商务信函中礼貌及其策略的实现和使用，在布朗和列文森的礼貌策略理论，并希望该研究对于礼貌理论应用于书面文体的语用研究有所帮助 1 II. An Overview of Politeness and English Business Correspondence 2 2.1 An overview of politeness 2 2.1.1 Lakoff’s view on politeness 2 2.1.2 Leech’s politeness principle 2 2.1.3 Brown and Levinson’s view on politeness 3 2.2 Brief introduction to English business correspondence 3 2.2.1 Definition of business correspondence 3 2.2.2 Classification of English business correspondence 4 2.3 The relationship between politeness strategies and business correspondence 4 . III. The Application of Politeness Strategi