研究生英语精读教程[上册]Unit 11.ppt

研究生英语精读教程 (第三版·上);Inflate vt. (cause to) expand by filling with gas or air 膨胀 bubble vi. a small globule of air or a gasin a liquid or a solid 泡沫;Search became Google; Google became a verb. The world fell in love with the fun, effective, blindingly fast technology and its boy-wizard* founders. Ultimately, the company even found a business model advertising and in 2005 made a profit of nearly $ 1.5 billion on revenue of $ 6.1 billion．;[2] Beyond that quantifiable success, Google has tried to be special, the company that won’t give in to the dark side. be it censorship*, greed or just plain jerkiness*. Its hard to say exactly what “Don’t be evil”（Google’s informal motto*）means, and one could argue that that’s the unwritten principle of every respectable corporation.;But Brin and Pages ultimate vision to make nearly all information accessible to everyone all the time is a tricky thing, given that a lot of us（individuals, corporations, governments）arent comfortable with a 100％ free flow of data. Just a short time ago Google was slammed* for a software feature that results in the companys storing users personal data for up to a month.;At times like these, Google keeps that mantra handy Dont be evil, dont be evil, dont be evil as a reminder to try to do the right thing in a complex world, which means turning down $ 80 million windfalls* from time to time or telling U. S. prosecutors*, as Google did before. that it won’t hand over data on people’s Internet use.; [3]There’s another big question that makes Brin and Page squirm*：Does Google have a master plan? To outsiders, it sometimes seems as if the company is investing everywhere, trying to be everything, often giving its products away*. In the past year or so, Google Inc. has doubled in size to about 6.000 employees to handle all the new work. ;Even the bullish* Rashtchy acknowledges that “Google is a black box for most people.” [4] So what’s the plan? World domination？ Keep throwing money at everything an