迪士尼英文ppt介绍.pptx

WALT DISNEY;The establishment and development of The Walt Disney Company;Who is he?;He was born on December 5, 1901 in Chicago. He was raised on a Midwestern farm. He dropped out of high school at the age of 17 to serve in World War I. He went to Hollywood in 1923.With his elder brother Roy, he managed to resume cartoon production. He created Mickey Mouse in Steamboat Willie and then became famous in the world.;;1955? Disneylandand 1971 Walt?Disney?World 1966 ? declined?after?Disneys?death in?the?1980s revitalized?under?new?management ;;Disney ;Mickey Mouse;Donald Duck;Winnie the Pooh;Disney Princess ;Classic;;;The lion king;;;Pixar and Disney had disagreements after the production of Toy Story 2 in 2004. And they were going to terminated contract in 2006 after the production of Cars.But in the end Disney bought Pixar for about $7.4 billion(74亿) in an all-stock deal in 2006. Now Pixar is Disney`s Wholly-owned company(全资子公司).And then they produced more wonderful computer-animated feature films.;2007;2015/4/1;2015/4/1;2015/4/1;2015/4/1;2015/4/1;2015/4/1;;BusinessWeek 商业周刊;;Brand connotation:Provide consumers with the best and most special entertainment experience. As Long as there is imagination left in the world, Disneyland will never be completed. I think what I want Disneyland to be most of all is a happy place – a place where adults and children can experience some of the wonders of life together .;Below is the Disney brand in BusinessWeek and InterBrand of the top 100 world brand value in recent years of data：;THANK YOU~