邹为诚《综合英语教程第2版》第一课课件.ppt

Unit 1Package Design UFOs, alien you Reading critically What kind of writing is the text? How is the text written? How do you understand “The art of selling, all wrapped up”? Do you believe that the package is everything? Why and why not? From an artistic point of view, packaging represents people’s dreams, and aspirations towards beauty. And the businessman utilizes this consumer’s psychology for commercial purposes. On the other hand, colorful and fancy packaging does not seem to add any substantial to our life. A beautifully packaged soap would have the same function in cleaning our body as a naked piece. tips Part III Extended Activities Who said Packaging is everything? I think the present enthusiasm for packaging often brings us more trouble than convenience. We could save time, trouble and space if there wasn’t so much variation in the size and shape of the packages. Suitcases, for example, should be made in standard sizes. There should be just four. For advertising purposes the makers could label them HUGE, GIANT, LARGE and REGULAR. Huge would be a big suitcase, Giant would be a normal size, Large would be small and Regular would be a small bag used for personal items you want to keep with you on a trip. If suitcases were made only four standard sizes, we could save fifty percent of the space they now take up in aeroplane luggage compartments. At home we could have whole closets of space and the predictably shaped suitcase would make packing a pleasure. Dictation Norma Jeane was born on June 1, 1926 in Los Angeles. Norma ________________ an angel when she’s a little girl. Gradually she _________ a pretty young woman. Later photographer David Conover found her in the factory she worked and was _______ by her beauty. She was a photographers dream. Conover began sending modeling jobs her way. Norma Jeane was a __________ in front of the camera, and within two years she was a reputable