食品安全英文.ppt

Food Safety in China Outlines 顾盼 Situation and problems New regulatory progress Challenges Situation and problems 顾盼 FOOD SCARE in Chinese consumers “Pesticide? Artificial color? Preservatives? Bleaching agents? Sudan red?” Food safety situation 顾盼The overall situation —good and continuously improving Many food safety issues occur from time to time Food adulteration are common melamine clenbuterol Beyond public health 顾盼“Food safety in China is far beyond a mere public health issue”. “Food safety is a social issue and affects social stability.” says Junshi Chen Outlines 顾盼 Situation and problems New regulatory progress Challenges New regulatory progress 顾盼National surveillance system National risk assessment system New food safety standard system Strengthen control and inspection New regulatory progress 顾盼Chinese Food Poisoning Data and GDP/Capita Outlines 顾盼 Situation and problems New regulatory progress Challenges Reasons 顾盼However, consumers feel food safety situation is getting worse, Why? High expectation for absolute safety; Strong advocacy on consumer right protection; More problems uncovered; Media —mislead, exaggerate Example 顾盼KFC Chinas Ice Cubes Filthier Than Toilet Water Risk Communication 顾盼SCIENTIST EXPERT knows thinks CONSUMER PUBLIC feels believes Self-introduction 顾盼