管理经济学第五章--消费者行为理论.pptVIP

slide show of eco eco Theory of Consumer Behavior消费者行为理论 Consumer Preferences and Duty Simplifying assumptions about consumer behavior Complete information(完全信息) Preference ordering（偏好可以排序） Rational consumption （理性消费） Utility function exists（效用函数） Economists name the benefits consumers obtain from the goods and services they consume utility Consumer preferences can be represented as a utility function,it can be expressed as U=f(Qi ), i=1,2……,n Marginal Utility Diminishing Law边际效用递减规律 Marginal utility The incremental utility brought about (or incurred) by additional purchasement,