会展英语Unit3 Exhibition.pptVIP

教材配套课件 7. publicity n. 公开 8. category n. 种类，范畴 9. shift v. 改变，转换 10. survey n. 调查，测量 11. aisle n. 走廊，过道 12. impression n. 印象，感想 13. dealing n. 行为，交易 14. classification n. 分级，分类 15. desirable a. 合意的 16. accomplish v. 完成，达成 17. badge n. 徽章，证章 18. designation n. 指示，名称 19. geographic a. 地理的 20. distribution n. 分布状态 21. questionnaire n. 调查表，问卷 22. courtesy n. 礼貌，谦恭 Text Show Evaluation Techniques Why evaluate shows? What data do you need? How do you get it? Notes on the Text: 1. stay in touch with somebody 与某人保持联系 2. be responsive to 对……做出反应 3. be worth one’s salt 称职，胜任 4. run an ad campaign 进行广告宣传活动 5. selling technique 销售技巧 6. job title 岗位头衔 7. badge designation 职位 8. on-site 现场的 9. educational level 受教育程度 10. traffic density 人员密度 11. a buying mode 购买模式 12. a wait-and-see mode 观望态度 13. buying influence 购买力 14. a polling machine 投票机 * Unit 3  Exhibition Follow-Up （展后） Lesson One  Follow-up Businesses 导读 展会结束后，要分析评估参展情况，看是否达到了企业的预期目标。需要展开的相关跟进活动有： （1）给客户及兴趣商（潜在新客户）寄发感谢卡、约定的产品资料和样本，对客户问题进行回复，邀请客户进行正式的会谈，销售业务代表继续跟踪，以及订单的处理。 （2）给新闻界寄发感谢卡以及此次展览的总结报告。此外，还要对参展经验进行总结，为下次参展选择方案提供依据。 Section One: Lead in The follow-up businesses of an exhibition should include: send samples or catalogues to customers or potential customers make a conference with clients representatives make further marketing activities summarize the show Section Two: Speak and Act Part One: Learn to Speak Words and Expressions for the Dialogues: 1. follow-up a. 继续的 2. appreciate v. 欣赏，感激 3. style n. 风格，类型 4. airline n. 航空公司 5. dolly n. 手推车 6. productive a. 富有成效的 7. spot n. 场所，地点 8. exposure n. 陈列 Situational Dialogues: Dialogue 1 Dialogue 2 Notes on the Dialogues: 1. be worthwhile to 值得 2. benefit from 从……受益 Part Two: Act out Answer the following questions: Role-play More Useful Sentences for Speaking: 1. The display is too heavy that I can’t carry alone. 展品太重，我拿不动。 2. Is