ESP快速阅读教程(初级)补充材料1.docVIP

大学英语ESP快速阅读教程（初级） UNIT ONE Passage Three What customers see in a commercial must conform to what they hear through the audio. Some production companies can achieve a low cost commercial package with still pictures of high quality. The air time for your commercial should be long enough to reach your audience at least twice. By telling the customers how to contact or where to shop, you should call them to move and buy as immediately as possible. The placement of your commercial determines the target audiences as well as the money you will pay for its air time. In order to capture customer’s attention at the first time, your commercial should read short and impressive. Make sure every factor in your commercial just match each other, and it will help people start to get to know your company easily and impressively. To make sure your commercial looks vivid and lively, you’d better have people wave and smile in front of the camera. Don’t leave your call to action to the last few seconds of your commercial, which in most cases will be cut off when airing. It’s not wise to put a bunch of video into your commercial within limited time. Key:1(4) 2(7) 3(9)4(5) 5(8) 6(3) 7(10)8 (1)9 (6)10(2) UNIT TWO Passage Two Andrew Dickson’s visit to Vietnam had a profound influence on his life. People were puzzled about his ethnic origin while he was traveling in China. Andrew found himself speaking Arabic more often instead of Chinese since he is now working in Syria. Andrew’s parents decided to travel to Vietnam with Andrew and his sister for their 25th wedding anniversary. Andrew was determined to choose international diplomacy as his future career when he backed to the US for his final school year. Andrew’s experiences in China contribute a lot to his rational understanding of foreign affairs and domestic issues. Courses taught in Chinese and Chinese Martial Arts were a tough experience to Andrew. In class, Andrew was more active and spoke Chinese more than his Asian clas