亚马逊关键词如何更好地优化？.docVIP

【亚马逊攻略】关于如何优化搜索的关键词 ？ 请您尽量使用非常详细的商品名称，可以保证每个独立的单词都可被搜索。【举例】: 品名“蓝色三丝光棉大号枕套（300线程）”比“蓝色枕套”在搜索性能上要好得多。　Use detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases.　以下是推荐给朋友们的产品命名细节，举例：Here are some recommended details for Product Name, with examples:品牌和描述——劳拉爱仕丽枕套Brand and description - Laura Ashley Pillow Cases产品套系——苏菲亚套系Product line - Sophia Collection材质或者重要成分——三丝光棉Material or key ingredient - 300-Thread-Count颜色：蓝色Color - Blue尺寸：大号Size - Queen数量：一对2个Quantity - Set of 2要使用以上的这些格式，将它们完整的拼凑在一起将会是：劳拉爱仕丽/苏菲亚套系/三丝光棉枕套（蓝色，大号，一对2个）Using these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2).请不要重复叠加关键词，如果你的产品名称里已经有了”蓝色“，请不要再在搜索关键词里写”蓝色“了。因为这样并不能增加你的商品被搜索的几率。请使用刚才举的例子来命名您的产品，假设您的产品当中有一些属性并没有通过商品名称表现出来，可能是：高档，纯棉，枕套。（注意，你可以从你的商品描述中得到有用的关键词，比如床上用品套装。）Do not re-use words in the search term fields: If your product name has the word blue in it, you dont need to repeat this word in your search terms. This wont increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product description and featured bullets, and from the names of A browse nodes - for example, Bedding Ensembles.)请不要在引号里填写太长的词语，要填写单独的【单词】，这将比长段的词语要管用。当您在引号中填写”高档纯棉枕套“这一长溜的时候，您的买家必须搜索的确 实是”高档纯棉枕套“才可以搜到你。所以你要写的是单独的单词，换成”高档，纯棉，枕套“，那么你的买家搜到你的几率将会更多。Dont use quotation marks in search terms: Single words - including several words in a row - work better than demarcated phrases. When you put words inside quotation marks, youre limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase luxury cotton shams means that customers