牛津模块四unit 4Reading概要1.pptVIP

* Unit 1 Advertising Reading: Advertisements Lead in Reading strategy Detailed-reading Fast-reading Discussion Lead-in 1. Do you like advertisements? 2. Do you think there are too many of them and that they are everywhere? 3. Do you think advertisements play an important part in our lives? Why or why not? 4. Why do companies and organizations advertise? What kind of things can be advertised? 5. Can you give some examples of these types of advertisements? Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help. to sell product to sell service to make people think about people who need help 返回目录 Read the article quickly and answer. 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 2. What does PSA stand for? Public service advertisements 3. What do PSAs aim to do? They aim to teach us and help us lead better lives. 返回目录 Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. T F F Read the article again and decide whether the following sentences are true or false. PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. An ad warning people against smoking is an example of PSA. T F T Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television. Read the article one more and find answers to the following questions. 2. What is the major distinction between commercial advertisement and PSAs? The former is paid for to promote a product or service while the latter is placed for free and intended to educate peopl