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JOURNAL OF STRATEGIC MARKETING I2 219–230 (DECEMBER 2004)
Towards a further understanding of the
development of market orientation in the
firm: a conceptual framework based on
the market-sensing capability
ANTHONY FOLEY*
Waterford Crystal Centre for Marketing Studies, Waterford Institute of Technology,
Cork Road, Waterford, Ireland
JOHN FAHY
Department of Management and Marketing, Kemmy Business School, University of Limerick,
Limerick, Ireland
While the relationship between market orientation and performance has been exam-
ined extensively in the literature, relatively
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