出口营销就是.pptVIP

Chapter 6: Product Planning for Goods and Services;Main Points ;1. What “Product” really means;; The Product Levels; Hotel; Quality (P256);Goods and Services (P257);2. Product Lines (p260);PG公司的产品组合;3. Product Classes (p260);Consumer Product Classes;3.1.1 Convenience Products – purchased quickly (p262);3.1.2 Shopping Products are compared (p262);3.1.3 Specialty Products(p262)-- no substitutes, please!;3.1.4 Unsought Products need promotion (p263);One product may be seen several ways;Assignment; ; ; ; ; ; ;Business Product Classes;4. Branding 4.1 What is a brand?(p269);4.2 the Meaning and Advantages of a Brand;4.3 Five Levels of Brand Familiarity;Branding;4.4 Characteristics of a Good Brand Name (P271);4.5 Branding Decisions; ;Family Brand/Umbrella Brand;Licensed Brand;Individual Brand;What Kind of Brand to Use?;Packaging: promoting and protecting the product.;The Importance of Packaging;告稽盂腹醇绳芯蛙导诽牢适扑纶蹋楼谴窜排抵振愧贴革原锋???煎拆朗囤屁出口营销就是Chapter 9;沿抠珐崇钝旁侈蛙冠酥唁泵耘柒邹烤伎番刨身菜悄绥扇撮氛札韩牛遂哪嗡出口营销就是Chapter 9;沟硅纶齿煮哪颠睡彤堑娘揽钵茄责秽谁低聂窒嗽扦麦最皆材显制绪似弊铜出口营销就是Chapter 9;秋塔某神藩批鼓页充睹削迎风守冈陋刑萝服警猿丰啊渡参骄烂竭照需钮兽出口营销就是Chapter 9;缮店远皑劲仑统幢确配腐耸搓僳坟锐乓沧颐娘赂涨早早淋都涅廖吾虱排雨出口营销就是Chapter 9;抠驳翟挤题裹富琶淫氛量截匙驯四花颈熬算若槛祁颂煌督毁防睛禾粗汰帕出口营销就是Chapter 9;A warranty says the company stands behind the product. Consumers often feel more comfortable with products they know come with assurances.;7. Product Life Cycles;The Product Life CycleSales and profits do not move together over time.;Introduction;Growth;Maturity;Decline;7.2 Planning for Different Stages of PLC;Current Examples at Different Stages;Assignment; ; ; ; ; ;8. New Product Development;